What is Search Engine Optimization?
Search engine optimization (SEO) is the process of ranking your website higher than your competitors in the natural listings of search engines like Google, Yahoo, and MSN for your keywords. The result is that you will achieve a better ranking and greater visibility to your targeted audience.
Search engine optimization is one of the most cost-effective means of lead generation. The amount to spend on paid advertisement is often prohibitive compared to organic search engine optimization. Spending money on paid advertisements tends to be a temporary solution to bring in traffic. The resulting traffic is required to get the desired result. With search engine optimization, once you have implemented the process, you can enjoy a permanent ranking over your competitors.
What is the process of Search Engine Optimization?
Basically, search engine optimization is made up of two phases: On-page optimization and off-page optimization. On the page optimization is the process of optimizing your website content to rank higher for your targeted keywords. Off-page optimization is the process of getting quality links from other websites that will help you achieve a higher ranking for your website.
Of course, you will need to manage the content of your website as well. Search engines are fond of updated content. Therefore, as soon as your website has updated content on the page it will get noticed by the search engine. In addition, as soon as you submit your website to the search engines they will crawl your updated content and index it. As soon as your search engine ranking is improved you will notice an improvement in the total traffic to your website.
How Can You Achieve Search Engine Ranking?
The actual way to achieve better search engine ranking is by doing a lot of research. You should be thinking from the point of view of the search engines when you design your website. The search engines want to provide relevant and interesting websites to their searchers. If your website provides viewers with information that is accurate, helpful, and unique, then you will get a good ranking. It is therefore advisable that you sprinkle your keywords throughout your website. For example, if you are selling a product, say an eBook or other information, make sure that you use the keywords throughout the body of the website.
Lines – For example, if your main phrase is “Ir covering up the topic of avian flu”, your page title and meta tag could include the keyword Ir covering up the topic of avian flu. Not only will this help you rank for the keywords Ir covering up the topic of avian flu but it will also help viewers understand what your website is about.
Use keywords for the categories and subcategories on your website too. Your keywords should be included in your category names. Search engines often use your categories when identifying where to place your website in the search engine results.
Sometimes you can’t include a keyword in the domain name of your website. Due to a large number of websites with similar names, it can be difficult for you to rank with a keyword in your domain name. The solution is to put keywords in the names of your categories and subcategories. For example, your category name could be best-way-to- prevent-avian flu. You could also use best-way-to-get-Avian flu.
Why should I spend money on SEO-optimized website content?
If you have a website that doesn’t show up when put in the search engine, you will probably get very few visitors. Without having your website appear in the search results when potential customers search for your products or services, your business will not thrive. Although Search Engine Optimization will not cause your website to rank in the top 10 results on Google or Yahoo, it will definitely improve your rankings so that your customers can find your website. This leads us to the question, “Why should I spend money on SEO-optimized website content?”